12 questions to answer before building a single funnel stage. Tick what you've got clarity on. Flag what you don't. See your gaps in one page.
12
Questions
5
Minutes
1
Clear picture
Your clarity score0 / 12 answered
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Your offer and audience
The foundation everything else is built on
✓
1
Do you know exactly who you're selling to?Not just a demographic — a specific person with a specific problem. If you couldn't describe them in one sentence, this needs work.
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2
Is there one clear main offer you're building toward?Multiple offers confuse your funnel. Everything should point to one thing — even if you sell other things too.
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3
Can you describe your offer's transformation in one sentence?Before → after. If you lead with features instead of outcomes, your funnel will struggle. "I help X do Y so they can Z."
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Do you know the #1 reason your ideal client hesitates before buying?Every sale that doesn't happen has a reason. Knowing it lets you address it before they even ask. "I don't have time / money / confidence it'll work."
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Your visibility and traffic
How strangers find out you exist
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5
Do you have a consistent way of reaching cold audiences?Not just posting for your existing followers — actually getting in front of people who've never heard of you. This is where most businesses have a gap.
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6
Does your Instagram (or main platform) bio make it immediately clear who you help and what you offer?Most bios are job titles or vague mission statements. It should answer: who it's for, what they get, what to do next — in 150 characters.
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Your lead capture
Moving strangers off social and onto your list
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7
Do you have a lead magnet that solves a specific problem for your ideal client?Not a generic freebie — something so relevant they'd almost pay for it. "The X checklist for Y" or "How to Z in 5 steps" beats "Free guide to business."
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8
When someone opts in, do they receive an automated sequence that warms them up?Most opt-ins get a single email then silence. A 3–4 email welcome sequence builds enough trust to make your first offer feel like a natural next step.
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Your conversion
How warm leads become paying clients
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9
Do you have a clear, intentional way of asking for the sale?A discovery call, a live event, a sales page, a direct DM — it doesn't matter which, but it needs to exist and be repeatable. "I post and hope" is not a conversion strategy.
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10
After a launch or sales conversation, do you follow up with people who didn't buy?Most sales happen after the first no. A simple 2–3 email post-event sequence or a re-engagement campaign can recover 20–30% of people who were interested but not ready.
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After the sale
Turning clients into raving fans and repeat buyers
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Do new clients get a warm, structured onboarding experience?The first 7 days set the tone for everything. A proper welcome — clear next steps, first quick win, warm communication — dramatically improves retention and referrals.
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12
Is there a natural next thing for a client to buy once they've finished working with you?Your existing clients are your warmest leads. If there's no clear next step — a higher tier, a follow-on programme, an annual option — you're leaving easy money on the table.
Your clarity picture
Here's where you're clear and where the gaps are costing you sales.
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Clear on
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Gaps found
12
To review
Ready to fix those gaps?
The MOJO Funnel Genie takes your answers and builds a complete, personalised funnel map — with the actual content for every stage generated for you. Lead magnet ideas, email sequences, sales page copy, 30-day plan. All of it.